Are Our Lawyers Simply Bad, Or Is There Something Else Going On? Americans say they place little trust in the legal profession. But is that reputation justified? And what — if anything — can legal marketers do to help set the record straight? Most Americans think lawyers are dishonest and unethical. At least, that is, …
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It’s Tuesday at Chipotle, and four little words put a smile on my face
Another lunchtime. Another Tuesday. Where to grab a quick, healthy bite? I settle on Chipotle. It’s been a few weeks since it’s made my lunch rotation. I drive the couple blocks. Park my minivan. (Yes, I’m still driving one—even with two in college.) After a quick stand in line, it’s my turn at the counter. …
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What’s a marketer to do when it’s harder for buyers to buy than sellers to sell?
As a B2B marketer, you’re working harder than ever to share your brand’s value with the right buyers in the right channels at the right times. You’re targeting digital ads. Optimizing search. Creating highly-relevant content. Tweaking your unique value proposition(s). Refining your event strategy. Nurturing prospects and leads with the right tech. You’re measuring all …
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